Photos: Mamić 1970

Discover the new redesigned look of the luxury boutique Mamić 1970 in the centre of Zagreb

A touch of exclusive boutiques of world metropolis arrived in Zagreb this year with the opening of the redesigned Mamić 1970 boutique in Frane Petrić Street 7, in the very center of the capital.
Mamic 1970 brought true luxury and prestige to the heart of a refurbished shopping destination that reopened its doors in May last year. The redesign itself was accompanied by the presentation of three exclusive retailerships of world-famous jewelry Maisons, Chaumet, Damiani, and Messika, to the Croatian market. This step is a confirmation of the market leader position in the industry of luxury products in this region.
When creating this great project that lasted a little less than two years, the goal was to create an intimate and pleasant atmosphere that introduces the customer to the brands and the spirit they bring, conveying the exciting emotions that the luxury world awakens. In addition to brand guidelines, the concept of boutique space design, as well as the details of the decoration, have been designed by the Franić Šekoranja Interior Design Studio.
Upon entering, attention will be drawn to a completely redesigned part of the boutique dedicated to the TUDOR, a Swiss watch manufacturer. In addition to recognizable colors, black, red, and white, the visual identity of the brand is also presented in materials. Visitors will recognize the satin finish, brushed black, translucent red, and structured white surfaces, which are matched with equally elegant watches. This space is adorned with a watch presentation desk that exudes the spirit of the slogan “Born To Dare”.
The well-known space dedicated to the Swiss watch brand Rolex has been enriched with an additional room, a VIP lounge designed to receive exclusive clients, to provide complete privacy.
The style of the room is similar to a home library adorned with specially designed bookshelves, a comfortable leather seat, and marble tables with gold details.
What is worth mentioning is that the Mamić 1970 boutique was among the first in the world to join its space with the latest VIP room design that could only be seen in a few locations, such as the Rolex headquarters in Geneva and the Rolex boutique in Dubai. Thus, the interior itself is enriched with precious materials that include polished marble, natural leather, and special types of walnut wood.
One of the imposing and unique parts of the interior is the design of the service reception, which uses emerald glass designed and engraved in a wave pattern, echoing the design of panels inside boutiques made of the finest types of wood.
The lower part of the store is an attractive and luxurious salon rich in textures and layers of materials. This newly created space is enriched with combinations of marble, stone, precious wood, and velvet and leather fabrics, while an additional dimension is achieved by reflective materials such as metal, glass, and mirrors.

Explore ACI No.1 2022

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