Photos: Rolex

NEW MODELS 2025 

Rolex unveils its new watches, conceived by the perpetually active imagination that imbues the entire manufacture. 

From the movements to cases and bracelets, from design to the choice of materials, the latest creations offered by Rolex attest to undiminished creative spirit, constantly elevated standards, and an unswerving desire to push back the limits of excellence. These new watches are born of visionary achievements in watchmaking that pave the way to new horizons. 

THE LAND-DWELLER 

Opening new horizons 

Rolex begins a new chapter in its history with the Oyster Perpetual Land-Dweller. This watch is powered by a revolutionary calibre. Featuring an escapement with an innovative architecture and a new state-of-the-art oscillator, the movement was designed to beat at the high frequency of 5 hertz and be highly performant. 

With a resolutely modern touch, the Land-Dweller reinterprets the design of watches with integrated bracelets. Its design, with the case and bracelet melding perfectly into a smooth, continuous line, draws inspiration from the boldest of contemporary aesthetics.