With its latest creations, Rolex demonstrates its perpetual pursuit of excellence. An ever-present challenge manifested in the brand’s ambition to perfect every component, question every method, and master every aspect of watchmaking expertise. The watches unveiled illustrate a desire to reinvent while preserving a sense of continuity, to innovate while being mindful of tradition, and to leverage technology in daring to create. It is through such efforts – bolstered by the ‘superlative’ vision that permeates the entire creation process down to the finest detail – that exemplary timepieces are formed and prevail. Watches that, with time, become icons.
OYSTER PERPETUAL COSMOGRAPH DAYTONA
An icon defying time
The emblematic style and technical performance of the Cosmograph Daytona have cemented its iconic status well beyond the motor racing circuits. To mark the 60th anniversary of the watch, Rolex ensures the legend lives on by revisiting the entire range – a high- precision rework involving the case and face as well as the movement. The restyled Cosmograph Daytona presents even greater visual harmony and a more modern demeanour. The dial graphics have new balance. Graceful lines of light are elegantly reflected from the lugs and the sides of its redesigned middle case. On versions with a Cerachrom bezel, the bezel is edged with the same metal as the middle case. The new 4131 movement incorporates the Chronergy escapement, the Paraflex shock absorbers and a new oscillating weight with optimized ball bearing. This calibre features a new aesthetic for the brand: the Rolex Côtes de Genève decoration and a cut-out oscillating weight. On the version in 950 platinum, the oscillating weight is made from 18 ct yellow gold and is visible to the wearer through the transparent case back – a first for the
Oyster Perpetual collection. Through these numerous adjustments and evolutions, the Cosmograph Daytona is a reminder that the pursuit of excellence is a race with no finish line.
The new face of excellence
Elegant, classic and decidedly contemporary, the 1908 immortalizes Rolex’s age-long daring spirit. Its conception is the result of the brand’s comprehensive in-house expertise and unwavering commitment to excellence. Inspired by one of the first Rolex watches with a Perpetual rotor, this completely new timepiece opens the Perpetual collection, which reinterprets the trad itional wristwatch through the Rolex avant-garde lens. The name ‘1908’ is a reference to the date the ‘Rolex’ trademark was officially registered in Switzerland.
The shape of the hands, the faceted hour markers, and the bezel – domed and with fine fluting – are emblematic of Rolex’s watchmaking heritage. They produce a delicate interplay between scintillation and reflection, where light meets shadow, infusing this new watch with a rare beauty and refinement.
The 1908 is available in 18 ct yellow or white gold, with an intense white or intense black dial, and is distinctive for its slim case. The transparent case back opens up new aesthetic perspectives, revealing a uniquely decorated movement. Superlative Chronometer certified, the 1908 is a distillation of Rolex know-how in terms of technology and design. Its calibre 7140, with small seconds, marries performance and elegance. In addition to the innov ations that led to the filing of five patent applications, this movement, designed and manufactured specifically for the watch, features the Rolex Côtes de Genève decoration and a cut-out oscillating weight in 18 ct yellow gold. This timepiece is mounted on an alligator leather strap with a green lining, and equipped with the new Dualclasp. A classic watch that raises the art of watchmaking to new heights, the 1908 carves out a place for itself as a Rolex imbued with traditional spirit yet exuding modernity, and, in so doing, opens a new path.